Throughout the years, we have seen an increase in the voices and visibility of women on social media. Thanks to feminist movements that have used these networks to expand their message, voice of encouragement, and recognition as women in different industries.
You may be wondering how this has been achieved through social media. It is not done with just a speech but with examples and the inclusion of trends so that the woman can successfully not be seen as an object and find herself as what she is, an intelligent, incredible being with many things to prove.
At Grow! We are proud and inspired by each post, song, and interview from this empowering woman, Karol G, an icon in reggaeton. Her lyrics and actions help us to understand a little more about female empowerment and how she became an incredible influencer for young women today through social media.
From 200 copas to Bichota
The Colombian singer is very clear that empowerment can give a positive message through her songs, for example, creating appropriation for a word like “Bichota” and taking it to a positive context and digitization, making the term be used worldwide by men and women. In addition to releasing small samples of songs, outfits, and words of support, we have seen that it works, as we mentioned earlier.
But, with Karol G, the phenomenon goes further because she takes a type of music and trends to places where Latin culture is not very common. When it’s time to sing one of her songs, such as 200 Copas, feeling like you’re in a cantina with friends while singing at total volume gives young people from different backgrounds an incredible moment of union. This union has led to TikTok’s trends about the singer’s songs where dancing, singing, or mimicking her lyrics become an explosion of content in just a few hours.
Like Karol G, several advocates on social media show a discourse of empowerment far from the conventional, such as Avril Lavigne. From the beginning, she was against the conventional in society about what a woman should or should not be or do. With her background and the new resurgence of punk rock among young people, it’s like the second part of women’s stamp in the industry and as influencers.
