Many moments have marked the life of humanity and artificial intelligence is one of them. Bill Gates stated this is “tThe most significant technological advancement since the graphical user interface,” which is the technology that established the foundation for current operating systems with the use of icons, for example.
It’s the perfect excuse to question the implications of this important advancement in the modern world, as many are concerned about the future of their work, the impact it will have on different industries, our daily lives, and -especially- in marketing.
One of its biggest implications in advertising is personalization and automation in customer service, as it can provide immediate responses that meet the needs of those who interact with the brand, analyze collected data, improve efficiency in processes, and -of course- create!
Writing all kinds of texts and producing unique images according to given specifications is one of the most popular and revolutionary qualities of AI, which also raises serious questions about privacy, the workforce, and the legal system.
This is -undoubtedly- the advancement of the century, and there are still important discoveries to be made regarding its functionality and repercussions. But one thing I can be sure of is that it is enriching and facilitating our lives, although, like everything else, it will require responsibility and ethics for its use!
