When talking about Rosalía, we can not help but hum to one of her songs. La “Moto Mami” has not only left us dancing and with our mouths wide open with her tour #motomamiworldtour, but has also taught us how an artistic tour can become a trending topic on social media.
A trend created
When the tour of “La Rosalía” began, many who are not fans of the singer found out about the videos on social media, but the trend began long before she started her journey around the world. It all began with the dances seen in her music videos, and her live performance on TikTok helped her steps become viral on the platform and led many fans to duet the dance and make it a challenge.
This is how her single, Motomami became so popular. This strategy made it much easier to captivate the audience to sell tickets to her concerts.
The boom in media and a concert worth a post
One point in favor was the PR campaign around the new album because, with every video, dance, and song, the media exposure was growing and getting better.
All of this was the perfect combination to understand that a good launch campaign, a post, story, or video on social media can make this phenomenon grow over time. The best part of this is that the audience and social media users completed the task with each video uploaded to TikTok with the same dance, and the algorithm of the Chinese application began to suggest more and more related content about the Spanish singer to the user.
You are already winning when associating memes and songs on TikTok.
To finish this masterpiece, we see how from TikTok songs and memes, “La Rosalía” wants to continue trending. The latest was this compilation of her recreating a meme of herself, which, accompanied by her song on the Chinese network, exploded as more and more people used his song and gesture to create their content and make it more viral.
