2022 is halfway through, and in terms of marketing, the industry is moving light years as new trends, updates, and ways to capture the attention of digital users come out every day.
Therefore, we want to list the most important trends for the last half of this year.
- Podcasts:
Audio content has been back on the rise with podcasts. This form of content makes it easy to consume and is an organic way to reach new audiences. For this reason, brands need to see where they can stand in the podcast world and create a product that everyone is most likely to listen to. - Content for the metaverse
When talking about the metaverse, the definition still has different meanings because there is so much opportunity in this space that anything is possible and pioneering. Approximately 85 million people have joined to create content in augmented or virtual reality, which is why this trend is so important to explore, so the real world ends up being a bridge for the digital world. - Video Content
When you think about video content, it does not have the same meaning as it did 3 or 4 years ago. Platforms like TikTok and Instagram have taken over and have shown that creating short, creative, and engaging videos is becoming more important. For this reason, brands need to jump in on this trend and start creating content that will reach new target audiences of this new generation, where the faster, the better. - A/B testing of your website content
When you think of A/B tests for a brand, usually the first thing that comes to mind is to use them on landings pages of brands or products, but there is an excellent opportunity to use them in the SEO of blogs and content pages that can generate organic search traffic on the website you want to position.
Therefore, A/B testing of website content is becoming one of the emerging trends in content marketing. A/B testing of a website’s most popular blog posts, you will be able to see the increase in conversion rate. - Use of links for content purchases
This type of resource is becoming much stronger on social media. Users no longer have to be redirected to a different website but can purchase a product with the click of a button.
For this reason, social media platforms like Instagram have started implementing a shopping option with innovations like Meta Pay for users. Brands should position themselves on social media for their shopping experiences to become more accessible and for fewer abandoned carts.
These five trends are the ones that have been booming for the last half of 2022, now is the time for brands to get on this bullet train and start taking their products and services to the next level.
